Startup Trends for 2023

Grace Jerolgan - Cofounder of Futa

12/14/20222 min read

Overall, this year has undoubtedly been one of the best for startups. Optimists that we are, we're expecting even bigger things in 2023.

To maintain or even explode growth, startups will have to adopt new ways of developing their products, because a startup's success depends on its ability to develop products that meet the needs of its target market. Without a solid product development strategy, it will be hard for them to compete with established companies. So we've compiled a list of 4 key startup trends for product design in 2023.

The no-code trend

In recent years, no-code and low-code tools like Webflow, Bubble, Zapier and WordPress have changed the game for many SMEs, startups and some large corporations. The need for these tools is growing, as they enable non-tech entrepreneurs to create products and services that match the standards of those built by experienced developers. So expect new low-code and non-code startups to launch in 2023 in industries other than marketing, finance and design.


This year, startups, particularly in the tech and retail sectors, that offered customized solutions, products and formulas fared much better than those that didn't. This trend is here to stay. This trend is here to stay. In this age of mass production of products and services, customers are increasingly loyal to companies that understand their specific needs and offer them a tailor-made solution rather than a general one.

The startup studio model

The startup or venture studio model, also known as the venture builder, is gaining in popularity and has proved highly successful over the past seven (7) years due to its concept of providing comprehensive support and guidance to the startups it creates throughout their existence, from the idea to the launch phase and sometimes even to the first phase of growth.

The agile method

The agile method advocates short development cycles, frequent releases and close collaboration between developers and their collaborators in other departments. Thanks to automation tools, this method has already proved its worth for many startups, enabling them to develop their products rapidly, improve them and satisfy their customers. By 2023, agile development and automation will be common practice for many startups.

In conclusion

2022 was an interesting year for startups, and it looks like 2023 will be another exciting year for the startup ecosystem. Keep an eye on what's happening in the sector, and if you can capitalize on these trends, start preparing so you don't miss out on growth opportunities. At Futa in 2023, we'll be personalizing our services to give our users a better experience.

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